Head of Growth

Listed in: Cryptocurrency Jobs.

What you will be doing

Plan and execute go-to-market strategy for new products, features, enhancements, and new partnerships by forming the positioning, messaging, and value proposition


Keep up to date with the trending topics in crypto and the NFT space. Manage content calendar and produce articles, visuals with the help of contractors.


Be the brand’s voice for communications on social media, engage in mentions on Twitter.


Organise and manage community building activities, community calls, online meetups, establish presence on metaverses.


Manage performance marketing by creating retargeting and similar audience campaigns on social media. Manage creatives, targeting and user acquisition costs.


Lead research and implementation of ads and sponsorships across social networks, search, podcasts, newsletters, and other channels


Establish SEO best practices and manage the content creation process to increase organic website traffic.


Manage influencer marketing on Twitter and Youtube.


Step up and take the lead on challenging, ambiguous work.


Pivot from the micro-details on the ground up to the bigger picture macro view and back down again

 

Experience

2+ years of previous experience in product marketing.


Experience with setting up marketing funnel tracking and optimizing KPIs.


Concise speaker, storyteller, and writer: you can slice, dice, and distill a narrative from a complex data set into an executive, TL;DR summary


Experience with email, web, mobile/push, and content marketing with a history of focus on the right message for the right customer on the right channel (at the right time!)


Experience in using SEO tools for keyword research, website optimisation and Google console. Be familiar with best practises for SEO and CRO.


Experience bringing products to market in fintech, a startup environment, gaming, e-sports, or SaaS


Hands-on experience with crypto communities and understanding of market trends.

Apply here 👉 Head of Growth job

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