Marketing Operations Manager

CareRev is bringing the future of work to Healthcare! CareRev’s mission is to build a sustainable future for healthcare professionals. CareRev is a modern marketplace platform offering professionals the freedom to choose how and when they work, tools and training to develop their careers, and personalized growth opportunities.

We are growing and so is our Marketing team! We are looking for a Marketing Operations Manager to support our Marketing department and other technical or internal teams as needed. You will be the subject matter expert for all marketing CRM tools, workflows and processes, and will also have a direct impact on company growth. You are driven by a fast-moving startup environment and very adaptable to change. You are a trusted advisor for the marketing team, a skilled Marketing Operations professional, focused on setting us up for growth.

What You’ll Do:

Serve as subject matter expert and point person for all Marketing CRM tools, workflows, and best practices
Set data hygiene standards for importing, exporting, updating, and cleansing data, monitoring data hygiene in and out of the marketing automation platform
Design and implement operations and automation strategies for lead management and list/audience segmentation for both Professional (B2C) and Facility (B2B) Marketing
Collaborate with GTM Operations/Enablement to create lead flow and scoring architecture
Analyze marketing and sales data for activity efficacy and improvement in leads
Guide the Marketing team on how to scale systems and processes effectively
Perform segmentation and analysis of prospect and customer groups for email marketing
Craft organized documentation and outlines for automation and operations procedures
Work with Sr. Marketing Analytics Manager to create and maintain metrics dashboards and deliver ROI reports to marketing leadership
Develop KPIs for marketing performance monitoring and provide recommendations that enhance future campaign performance and measurements
Write and uphold Marketing SOPs
Support Professional and Facility campaigns by creating and connecting landing pages, forms, workflows, lists, email, etc.

What We’re Looking For:

5+ years of hands-on experience with marketing automation platforms and CRM
Bachelor’s Degree in Business, Technology, Marketing, or related field
Experience with Salesforce and HubSpot is a plus
Humble, creative problem solver
Excellent writing, presentation, and communication skills
Ability to take initiative and work both independently and collaboratively
Knowledge of marketing technologies and best practices
Knowledge of global email compliance regulations
Located in the United States

A Few Reasons to Consider Us:

100% remote company
Comprehensive medical, dental, and vision benefits
Short term disability 100% covered by CareRev
Life insurance covered by CareRev
Paid parental leave
Generous paid holidays & unlimited PTO
401K and company match
Office equipment stipend
Learning reimbursement program

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